Home of Electronics
Online electronics retail with in-store pickup. An electronics shop in Nairobi where customers buy online and collect from a pickup station using a tracking ID.
Overview
Home of Electronics is a live retail site at homeofelectronics.com. Customers can sign in, buy electronics online, and collect orders from the shop on Luthuli Street, Skyworth Building, using a tracking ID.
The Problem
Walk-in electronics retail on Luthuli Street does not give customers a reliable way to browse stock, reserve an item, and collect it without repeating the same conversation at the stall.
The Approach
Treat the website as the catalogue and reservation layer, and the stall as the fulfilment layer. The tracking ID is the join between the two.
System / Product Design
The public site handles browsing, accounts, and order tracking. Fulfilment stays at the pickup station so the shop does not have to invent a last-mile delivery network to sell online.
Technology
Web · E-commerce
Challenges
Online catalogue, physical stock
What is listed on the site has to stay honest against what is on the stall. A tracking ID only helps if the item is actually there.
Pickup, not delivery
The product is a shop with a web front, not a courier business. The flow has to make collection obvious.
Key Decisions
Pickup with a tracking ID
Collection is the fulfilment model. The ID is how a customer and the stall agree on the same order.
Accounts for repeat customers
Login keeps orders and tracking attached to a person instead of a one-off checkout that disappears.
Outcome
Live at homeofelectronics.com as an electronics shop with online purchase and in-store pickup.
What I Learned
- A local shop selling online still needs a clear fulfilment contract.
- The website is only useful if stock and pickup stay in sync.